Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

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Written by Leslie Kasperowicz
Farmers CSR for 4 Years Leslie Kasperowicz

Melanie Musson is the fourth generation in her family to work in the insurance industry. She grew up with insurance talk as part of her everyday conversation and has studied to gain an in-depth knowledge of state-specific car insurance laws and dynamics as well as a broad understanding of how insurance fits into every person’s life, from budgets to coverage levels. She also specializes in automa...

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Reviewed by Melanie Musson
Published Insurance Expert Melanie Musson

UPDATED: Jul 14, 2021

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Pet Insurance U receives compensation from the third parties included on this site. This includes payment for clicks from our site to insurance providers’ sites and quote requests generated. Our rankings and reviews are not affected by payments from the insurance companies. The compensation we receive allows the site to be free and regularly updated. Our goal is to review every pet insurance provider, but not all companies are listed on the site.

And many of the companies we review do not pay us anything. We simply rate, compare and review their plan because we feel it will be valuable to you. Our reviews are guaranteed to be unbiased, professional and advertising compensation does not influence rankings.

We are a free online resource for anyone interested in learning more about pet insurance. Our goal is to be an objective, third-party resource for everything pet insurance related. We update our site regularly, and all content is reviewed by pet insurance experts.

Pet insurance is a great option for pet owners to help offset the increasingly high cost of veterinary bills. If you own one or more dogs, cats, or exotic pets, you may find value in a pet insurance plan offered by one of the many companies providing coverage for the pet industry.

However, sometimes you might not want a full comprehensive pet insurance plan. Maybe you want a simple plan without all the bells and whistles, like a discount card you can find for prescriptions for humans.

pet assure logo

Pet Assure is not pet insurance as we know it. They offer comprehensive coverage for big medical bills through a flat discount on in-office medical treatment.

Our team researched reviewed Pet Assure’s coverage, cost, and customer satisfaction scores:

Our final grade = B

Pet Assure, founded in 1995, is a veterinary discount plan that offers a 25% discount on all vet medical bills in the United States from participating veterinarians. 

Take a look at our Pet Assure review to find out if this discount plan is a better fit for your pet’s needs than traditional pet insurance coverage.

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FACT: Pet insurance pays up to 90% of vet bills when your pet is sick or injured!


Pet Assure Review: Top Highlights

  • 25% discount off all vet services
  • All pre-existing conditions are covered
  • All animals are eligible for coverage
  • No medical procedures excluded
  • Discounts offered for multiple pets insured
  • 45-day guarantee or your money back
  • Unlimited vet visits
  • No waiting periods
  • No claim forms

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Pet Assure Coverage

Pet Assure is not pet insurance for the big unexpected accident or illnesses, but a discount service for many preventative care procedures as well as other medical treatments and services.

They will give you a 25% discount on all treatments or procedures from dental care to hip dysplasia. There are no exclusions for any pre-existing conditions.

How It Works

The idea behind Pet Assure is to offer a 25% discount for your pet’s:

  • Wellness care
  • Preventative care treatment or procedure 
  • Hereditary or genetic conditions

You pay a monthly fee, which is based on the type and size of your pet.

You can then take your pet to any of their participating veterinary clinics, get your service or treatment taken care of, and get a 25% discount right away upon paying the bill.

Pet Assure vs Pet Insurance

This process is different from standard pet insurance. With pet insurance, you can take your pet to any vet for treatment. You pay full price for your vet bill and then submit a claim with the bill and detailed vet notes for reimbursement of covered charges.

The amount you’ll be reimbursed under a pet insurance plan depends on several factors:

  • Whether you’ve reached your out-of-pocket deductible
  • What your reimbursement percentage is
  • How close you are to your annual benefit limit
  • What type of coverage you have for the condition treated

With Pet Assure, there is no claims process. Instead, you get the discount at check out and pay your reduced bill.

Related: 10 Things You Must Know Before You Buy Pet Insurance


Treatments and Procedures That Are Covered

While most standard pet insurance companies we review have limitations on coverage, Pet Assure does not. 

Here are some of the treatments and procedures you can get discounted rates on through Pet Assure:

  • Unlimited vet exams
  • Dental Cleaning, X-rays, and Exams
  • Routine vaccinations
  • Parasite Screening
  • Wellness visits
  • Hospitalization
  • Emergency Care
  • Surgery
  • Spaying & Neutering

Though medical procedures are covered, Pet Assure does not provide a discount on medication or prescription food. You also have to use vets that accept Pet Assure coverage, which can be limiting in your area. 

If your pet has to be seen by a specialist or other veterinarian outside of the Pet Assure network, there is not discounted coverage.

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Plan Options

Pet Assure offers discounts for all dogs, cats, and even exotic pets.

As far as rates go, Pet Assure is cheaper than most pet insurance companies we have reviewed so far. However, the more affordable price comes with a cap of 25% discounted rates on covered procedures, which may not be as much compared to pet insurance coverage.

There are four plan options and there are discounts offered if you pay for the entire year upfront:

Single Cat (or small animal)

  • Monthly Plan: $9.96 a month
  • Annual Plan: $79 per year (or $6.58 a month)

Single Dog (or large animal)

  • Monthly Plan: $11.95 a month
  • Annual Plan:  $99 per year (or $8.25 a month)

Family (2-4 animals of any size)

  • Monthly Plan: $16.96 a month
  • Annual Plan: $$149 per year (or $12.42 a month)

Unlimited (every pet in your home)

  • Monthly Plan: $21.96 a month
  • Annual Plan: $199 per year (or $$16.58 a month)

Hereditary and Congenital Coverage

All of their Pet Assure policies can be used towards a hereditary or congenital condition that may occur in your pet at their discount rate of 25%.

Even hip dysplasia and all cruciate ligaments are covered. When you review different pet insurance companies, most have a 6- or 12-month waiting period for these types of conditions. 

With no waiting period, Pet Assure could be a better option if your dog or cat breed is predisposed to these health issues.

Chronic Conditions

Pet Assure does not limit coverage to certain medical procedures, even if they are pre-existing at the time you get coverage in place. All chronic conditions are covered from hay fever to allergies or any other ailment. 

Benefit Limits

There are no benefit limits, which is a real plus when comparing Pet Assure to standard pet insurance companies. Companies like Figo or Nationwide pet insurance offer options with capped benefits or higher premiums for unlimited benefit limits. Trupanion pet insurance offers only one option, which is unlimited benefit limits, just like Pet Assure. 

With Pet Assure, and you can see their in-network vet or specialist multiple times each year without worrying about hitting a limit.

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Deductible Type

There are no deductibles associated with any of the plans, which are a nice bonus too.

Most pet insurance companies have deductibles ranging from $100 to $1,000 per year or per condition. The deductible is the amount you have to pay in covered vet expenses before the pet insurance company will pay.

Claims Process

There are no claim forms to review and fill out with Pet Assure. This is the easiest way to get coverage for your pet’s medical costs compared to the claims process with pet insurance companies.

You just go to one of Pet Assure’s in-network veterinarians, get the medical treatment done and pay the bill.

The vet hospital deducts 25% off the bill and you’re done! Nice and easy.

Enrollment and Waiting Periods

There are no enrollment or waiting periods lists to enroll in Pet Assure their plans. Once you finish the paperwork, you are enrolled.

Puppies and kittens are welcome at any age and there is no upper age limit or restrictions on age. All pets are covered, including all exotic pets like reptiles and birds.

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Pet Assure Customer Satisfaction Reviews

If you’re considering Pet Assure discount coverage, one way to determine if the company is a good fit is to look at reviews. Customers and consumers provide the good and bad on various review websites to help others make tough choices like whether to purchase pet insurance or a discount plan like Pet Assure.

Pet Assure has five reviews on Consumer Affairs, with a score of 2 out of 5 stars. Negative reviews complain about high costs at participating vets and having to show the discount card to get the discount at check out.

With 67 reviews on Trustpilot, Pet Assure has a great rating of 4 out of 5 stars. Reviewers scored Pet Assure as bad 13% of the time, while the company was rated as excellent by 75%.

Canine Journal gives Pet Assure 4.05 out of 5 stars with high marks for no annual limits or other restrictions. Pet Assure lost points in CJ’s review for customer service and amount of money saved.

After 3 customer reviews with the Better Business Bureau, the BBB gives Pet Assure an A+ rating and 3.67 out of 5 stars. Of the one review that doesn’t give Pet Assure 5 stars, the complaint is for frustration on the cancellation process, which was resolved by the company.

Frequently Asked Questions About Coverage with Pet Assure and Answers

What is excluded from Pet Assure?

The treatments or services that are excluded from Pet Assure are:

  • Grooming
  • Boarding
  • Labs
  • Diagnostics
  • Medication
  • Pet Food
  • Specialists Outside Their Networks

If you’re thinking about getting coverage with Pet Assure rather than a pet insurance plan, make sure to review any exclusions or limitations before you purchase.

How does Pet Assure discount program compare to pet insurance?

While there is a lot to be said for a 25% discount off the entire medical bill and all the services offered, this is not pet insurance.

If your dog, cat or even rabbit has an emergency situation and the medical bill comes out to $10,000, your bill will be $7,500.

However, with pet insurance, depending on the plan and deductible, the price for that same $10,000 bill could be anywhere from $750 to $1,000.

Solid pet insurance plans like Healthy Paws will pay 90% of the bill!

And it’s in these emergency situations or even a sickness like Cancer when your pet needs ongoing care that pet insurance makes more sense.

Does Pet Assure offer coverage for pre-existing conditions?

Yes. The big advantage of Pet Assure is that if your dog or cat has already been diagnosed with a pre-existing condition, you can still enroll.

Therefore, if your dog has cruciate ligament issues and needs treatment and has been denied by pet insurance, this is a great way to save 25 % off the treatment.

Older pets also can be treated while some pet insurance plans have age limits.

Need Pet Insurance?

FACT: Pet insurance pays up to 90% of vet bills when your pet is sick or injured!

If you aren’t happy with the service, can you get a refund?

Yes.  You have 45 days to get your money back, no questions asked.

Can you see a vet of your choice?

No. And, this is a big disadvantage.

If you like your vet and they aren’t in Pet Assure’s network, it doesn’t make sense to enroll with them.

In fact, make sure to check to see if there is a vet clinic near you that you are interested in taking your pet.

You can find the local veterinarian clinics that accept Pet Assure on their site.

Are there any discounts with Pet Assure?

When enrolling, you can get a $50 credit on Rover for pet sitting, walking or boarding.

You can also get a 15% percent discount on all purchases from PetCareRx.

How long is the contract?

You can pay monthly or get a discount when you pay the entire year upfront.

Are there any other benefits when signing up with Pet Assure?

Yes. You can get enrolled in 24/7 Lost Pet Recovery Service for free which is a nice perk if your pet gets lost and you need help to find your pet.

Do you get a discount for multiple pets?

Yes. If you have a family of many pets, Pet Assure is relatively inexpensive.

Their unlimited plan covers every pet in your home for about $200 a year! For all procedures including dental care and cleaning.

But, of course, it’s 25% off and you still need to pay 75% of the bill.

Summing It Up

Pet Assure can be helpful in paying for the smaller bills or procedures with the 25% discount.

Dental cleanings and all treatments are covered, which is a nice benefit. However, if your pet gets really sick or has a big medical emergency, pet insurance would pay anywhere from 70 to 90% of the bill.

Our recommendation would be to put that extra care money towards a pet insurance policy. The premiums are very affordable and at least you know that if your pet has a medical emergency, you will be covered for most of the bill.

And with pet insurance, you can go to any vet of your choice which is a big benefit if you have a favorite vet that might not be in Pet Assure’s network.

The choice is yours! Take a look at what Pet Assure has to offer and you can decide if it’s a good fit for you.

Or if you decide to go the pet insurance route, take a look at our best pet insurance plans for 2020 to give you some ideas of where to start!

Of course, you can enroll in both Pet Assure and a pet insurance policy if you like the fact that routine treatments are covered as well as a minimal pet insurance policy.

It depends on your budget and how many pets you have in your home.

Other articles you may find helpful: 

Is Exotic Pet Insurance Necessary? 

The Best Pet Insurance By State 

What Is Pet Insurance?

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